Privacy Policy and Use of Information – Vital Roots

1. Information We Collect

We may collect both non-personally identifying information and personally identifying information:

• Non-personal information: browser type, language preference, referring site, pages visited, time spent, timestamps of visits, and aggregated usage statistics.
• Personal information: details you provide when registering, subscribing to our newsletter, making a purchase, or contacting us, including name, email address, phone number, and payment details.

2. How We Use Your Information

We use collected information to:

• Process transactions and deliver products/services.
• Improve website performance, user experience, and our services.
• Send updates, marketing offers, and important announcements via email and SMS/text messages (you may opt out at any time).
• Conduct remarketing campaigns through third-party services to reach previous visitors.
• Comply with legal obligations and prevent fraudulent activities.

3. SMS/Text Messaging Terms

By providing your phone number and checking the SMS consent box during checkout, you agree to receive recurring automated SMS/text messages from Vital Roots. These messages may include:

• Order confirmations and delivery updates.
• Product usage tips and helpful guides.
• Promotional offers, discounts, and new product announcements.
• Customer care and support messages.

Message Frequency: Message frequency varies but will not exceed 8 messages per month.

Message and Data Rates: Message and data rates may apply depending on your mobile phone service plan.

Opt-Out: You can opt out of SMS messages at any time by replying STOP to any message. After opting out, you will receive one final confirmation message and no further SMS messages will be sent.

Help: Reply HELP to any message for assistance, or email us at contact@vital-roots.site.

Consent: Consent to receive SMS messages is not a condition of purchase. You may purchase our products without opting in to SMS communications.

Privacy: Your phone number and SMS opt-in data will not be shared with or sold to third parties for marketing purposes. We may share your information with service providers who assist in delivering SMS messages (e.g., our messaging platform), but only for the purpose of sending messages on our behalf.

TCPA Compliance: We comply with the Telephone Consumer Protection Act (TCPA) and all applicable federal and state regulations. Messages are only sent between 8:00 AM and 9:00 PM in the recipient's local timezone.

Carriers: Carriers are not liable for delayed or undelivered messages. SMS messaging is available on most major US carriers including AT&T, T-Mobile, Verizon, and others.

4. Communication and Marketing Preferences

When you register or purchase from vital-roots.site, you may choose to receive notifications about products, offers, and services. You can change your preferences or unsubscribe at any time via:

• The "unsubscribe" link in our emails.
• Replying STOP to any SMS message.
• By emailing contact@vital-roots.site.

Please note that removal requests may take some time to process, during which you may still receive service-related messages.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Personalize your experience.
• Remember your preferences.
• Provide targeted advertising.

You can adjust your browser settings to refuse cookies, though some features may not work as intended.

6. Data Security

We implement commercially reasonable security measures to protect your data from unauthorized access, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Data Sharing

We do not sell your personal information. We may share it only:

• With employees, contractors, or service providers who need it to fulfill our services.
• When required by law, legal process, or to prevent fraud.

8. External Links

Our website may contain links to third-party sites beyond our control. We are not responsible for their content, policies, or practices.

9. Your Rights

You may request at any time to:

• Access and review the data we have about you.
• Correct inaccuracies in your data.
• Request deletion of your personal data.
• Opt out of any future communications.

Requests should be sent to contact@vital-roots.site.

10. Policy Updates

We may update this Privacy Policy periodically. Continued use of our website after changes constitutes acceptance of the revised terms.

11. Contact

If you have questions about this Privacy Policy, please contact us at contact@vital-roots.site.

Vital Roots is a brand of Grupo Impetus. © 2026 All rights reserved.